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  <url>
    <loc>https://www.designethically.com/home</loc>
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    <priority>1.0</priority>
    <lastmod>2022-09-21</lastmod>
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      <image:title>Home</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.designethically.com/contact</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2019-03-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bd3cc247fdcb8918f1a4974/1542643342437-P73GLBR4AKC6LH8HCIA7/Screen+Shot+2018-11-19+at+10.02.04+AM.png</image:loc>
      <image:title>Contact - As this ethical design project evolves, we welcome your input and feedback.</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.designethically.com/toolkit</loc>
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    <lastmod>2022-07-26</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5bd3cc247fdcb8918f1a4974/1607115349791-GJS4OZGLCXGOT2SMR4TM/books</image:loc>
      <image:title>Toolkit - Book Recs</image:title>
      <image:caption>General Time: N/A Activity: Personal A list of reading resources that are relevant to tech and design ethics, tech policy, etc.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bd3cc247fdcb8918f1a4974/1589816902239-N0KCK2X33DHTHJW8ESB8/matrix.png</image:loc>
      <image:title>Toolkit - Motivation Matrix</image:title>
      <image:caption>Forecasting Time: 1 hour Activity: Small group Write statements that predict how a user might interact with the product in a particular context.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bd3cc247fdcb8918f1a4974/1589815066467-E5TQO345OQWCPP3H1O36/considerationcards.png</image:loc>
      <image:title>Toolkit - Consideration Cards</image:title>
      <image:caption>Evaluating Time: 30 min Activity: Small group Use preset cards that list positive needs and negative collateral to see if your defined need has the former and not the latter.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bd3cc247fdcb8918f1a4974/1571416856851-FMIDCAR3IZKTPCD5FZYT/Presentation</image:loc>
      <image:title>Toolkit - Presentations</image:title>
      <image:caption>General Time: 1 hour Activity: Keynote &amp; Workshop Feel free to go over these presentations for a refresher!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bd3cc247fdcb8918f1a4974/1589815228881-4JKB1GS5YEZAE1H7LND3/layers.png</image:loc>
      <image:title>Toolkit - Layers of Effect</image:title>
      <image:caption>Forecasting Time: 30 min Activity: Individual Let’s reframe the way we look at the products and experiences we either make or use.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bd3cc247fdcb8918f1a4974/1589817415778-A0Y3KDTN10ZKD330Q83Q/hippoo.png</image:loc>
      <image:title>Toolkit - Hippocratic Oath</image:title>
      <image:caption>Monitoring Time: 1 hour Activity: Small group Write out a qualitative North Star ‘oath’ to ethically align your team.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bd3cc247fdcb8918f1a4974/1651883340511-KPSQFWETJMP6VZH13VPM/unsplash-image-t86cJxwmBWc.jpg</image:loc>
      <image:title>Toolkit - Organizing in Tech</image:title>
      <image:caption>General Time: 1 hour Activity: Large group Brief 101 on organizing within your company.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bd3cc247fdcb8918f1a4974/1589816176828-P3FS5FRJHQ3LEHFOB846/checklist.png</image:loc>
      <image:title>Toolkit - Monitoring Checklist</image:title>
      <image:caption>Monitoring Time: 30 min Activity: Individual After shipping your product, check in intermittently to make sure that no new ethical issues have occurred.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bd3cc247fdcb8918f1a4974/1589816040891-UNAU5WL2GBMEABSE89GI/maslow.png</image:loc>
      <image:title>Toolkit - Maslow Mirrored</image:title>
      <image:caption>Forecasting Time: 30 min Activity: Small group Apply Maslow's Hierarchy of Needs to forecast the positive and negative ways a product might affect users.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bd3cc247fdcb8918f1a4974/1589817150615-YOXCSFZDE6U3LQ6RCDV1/hippo.png</image:loc>
      <image:title>Toolkit - Inverted Behavior Model</image:title>
      <image:caption>Forecasting Time: 1 hour Activity: Small group Invert BJ Fogg's Behavior Model to predict any unknown or unintended behaviors, and then forecast what consequences that behavior might trigger.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bd3cc247fdcb8918f1a4974/1589815866601-30TP8OZ3ABTD111HQZR8/dich.png</image:loc>
      <image:title>Toolkit - Dichotomy Mapping</image:title>
      <image:caption>Forecasting Time: 30 min Activity: Small group Analyze product features to imagine and cluster their effects, both beneficial and harmful.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bd3cc247fdcb8918f1a4974/1589870957727-I8W7BMY1RIFYN6F4LY87/360new.png</image:loc>
      <image:title>Toolkit - 360 review</image:title>
      <image:caption>Forecasting Time: 30 min Activity: Small group Take the 360 review methodology typically used by HR and apply it to your product and company to fully analyze the system holistically.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bd3cc247fdcb8918f1a4974/1542642549017-WNIBPRF7P8S0CVT0T5U5/tools</image:loc>
      <image:title>Toolkit - A library of exercises and resources for you to use as you integrate ethical design into your practice.</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.designethically.com/framework</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-10-05</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5bd3cc247fdcb8918f1a4974/1542735065920-46V1SFRGLC8L7N5JALG0/2</image:loc>
      <image:title>Framework - Ethics 101 for Designers</image:title>
      <image:caption>Read: 10 min Learn about schools of thought in philosophy, how they can be applied to ethical design, and what makes a product or experience good.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bd3cc247fdcb8918f1a4974/1542735286734-3AVTX4M5NUDXBG876389/4</image:loc>
      <image:title>Framework - Sustaining Ethical Design</image:title>
      <image:caption>Read: 5 min Learn what it takes to keep the ethical design practice at the forefront of your product team's priorities.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bd3cc247fdcb8918f1a4974/1542735109768-VI97P4GFXX4WSOI9T0OW/3</image:loc>
      <image:title>Framework - Redesigned Design Process</image:title>
      <image:caption>Read: 5 min Apply the Intents/Results paradigm to the design process for a refreshed design process that incorporates ethical thought.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bd3cc247fdcb8918f1a4974/1542735024915-IGAB83P7HBJZ7Y9JFF79/1</image:loc>
      <image:title>Framework - Why Should Designers Care?</image:title>
      <image:caption>Read: 1 min See why designers ought to prioritize ethics and how we're best positioned for paving the way in our companies.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bd3cc247fdcb8918f1a4974/1542642365295-CJ66J2N1XWW9Q1A8T0QB/framework</image:loc>
      <image:title>Framework</image:title>
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  </url>
  <url>
    <loc>https://www.designethically.com/framework1</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-10-05</lastmod>
  </url>
  <url>
    <loc>https://www.designethically.com/framework2</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-10-05</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5bd3cc247fdcb8918f1a4974/1561075916721-XFEUH5AVJZUUV2NI59X5/Screen+Shot+2019-06-20+at+7.09.55+PM.png</image:loc>
      <image:title>Ethics 101 for Designers - INTENT &amp; RESULTS PARADIGM</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.designethically.com/framework3</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-10-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bd3cc247fdcb8918f1a4974/1561076013929-2EPBW5IM7UI8PRQIEDEY/redesignedprocess</image:loc>
      <image:title>Redesigned Design Process</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bd3cc247fdcb8918f1a4974/1542569495573-VUIVASTUAU11VX65AMJY/kz-stanford.png</image:loc>
      <image:title>Redesigned Design Process</image:title>
      <image:caption>Stanford d.School's Design Thinking Process</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.designethically.com/framework4</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-10-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bd3cc247fdcb8918f1a4974/1542570071273-18X3W7KVC6LD0L1UM4KU/kz-calvin.jpg</image:loc>
      <image:title>Sustaining Ethical Design</image:title>
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  </url>
  <url>
    <loc>https://www.designethically.com/consideration-cards</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-05-18</lastmod>
    <image:image>
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      <image:title>Consideration Cards</image:title>
      <image:caption>Check out more info from the Interaction Design Foundation's site!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bd3cc247fdcb8918f1a4974/1589807548585-0XMHO3090FRN1BC8TZZP/cards-01.png</image:loc>
      <image:title>Consideration Cards</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.designethically.com/maslow-mirrored</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2018-11-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bd3cc247fdcb8918f1a4974/1542762403561-3UW9ZT3OUZ6MA8DJIRAM/maslowmirrored</image:loc>
      <image:title>Maslow Mirrored</image:title>
      <image:caption>Maslow Mirrored applied to Instagram</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bd3cc247fdcb8918f1a4974/1542762342535-4G42Y74J0T1XZYJTA82X/maslow</image:loc>
      <image:title>Maslow Mirrored</image:title>
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  </url>
  <url>
    <loc>https://www.designethically.com/layers</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-05-18</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5bd3cc247fdcb8918f1a4974/1589804732832-P5ZE5MBL82YNF39O8WOM/layers-01.png</image:loc>
      <image:title>Layers of Effect</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bd3cc247fdcb8918f1a4974/1589806224078-S1G4MFA0VR4DZBDDO48M/layers+of+effect-01.png</image:loc>
      <image:title>Layers of Effect</image:title>
      <image:caption>An example of retrospectively mapping the layers of effect for a product</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.designethically.com/dichotomy-mapping</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-05-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bd3cc247fdcb8918f1a4974/1589808532022-BRA7FQW76JRM78K403MC/dichotomy-01.png</image:loc>
      <image:title>Dichotomy Mapping</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bd3cc247fdcb8918f1a4974/1589817660582-EPF5KVUM6KRMJKCWBW68/kz-dichotomywhiteboard.jpg</image:loc>
      <image:title>Dichotomy Mapping</image:title>
      <image:caption>Dichotomy mapping applied to IBM Watson</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.designethically.com/360-review</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2019-06-07</lastmod>
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      <image:title>360 Review</image:title>
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  </url>
  <url>
    <loc>https://www.designethically.com/bj-fogg</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2018-11-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bd3cc247fdcb8918f1a4974/1542764070093-NTL3N37WVNLCHCIUTSRD/kz-bjfogg.jpg</image:loc>
      <image:title>BJ Fogg's Inverted Behavior Model</image:title>
      <image:caption>Inverted behavior model applied to Facebook</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bd3cc247fdcb8918f1a4974/1542764036426-6R4R03SKCRDD0UJI8X72/kz-bjfogg.png</image:loc>
      <image:title>BJ Fogg's Inverted Behavior Model</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.designethically.com/motivation-matrix</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2019-04-10</lastmod>
    <image:image>
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      <image:title>Motivation Matrix</image:title>
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    <image:image>
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      <image:title>Motivation Matrix</image:title>
      <image:caption>Motivation Matrix applied to AngelList</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.designethically.com/monitoring</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2018-11-21</lastmod>
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      <image:title>Monitoring Checklist</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.designethically.com/hippocratic-oath</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2019-12-12</lastmod>
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      <image:title>Hippocratic Oath</image:title>
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  </url>
  <url>
    <loc>https://www.designethically.com/presentation</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-07-26</lastmod>
  </url>
  <url>
    <loc>https://www.designethically.com/organizing-in-tech</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-08-18</lastmod>
  </url>
  <url>
    <loc>https://www.designethically.com/book-recs</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-12-08</lastmod>
  </url>
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